When you start marketing yourself as a solo, the most important thing you should be able to do is state how much it will cost for you to do a specific act. Clients want to know your fees upfront. Do not beat around the bush or give a lame excuse of having to meet with the person before you can quote a price. Because the moment you do this, the client will just call another attorney and ask them for a quote.

You should also think about providing payment plans for your clients, especially in this economic climate. For example, I recently had a client email me to see how much it would cost to handle their case. They were worried that they could not afford my services. I gave them the option of paying an hourly rate or a flat fee. In addition, I gave them the option of low monthly payments with upfront down payments at varying percentages. They admitted that they had called other firms for quotes and that I was the only attorney that had given them a quote without forcing them to make an appointment. As a result of my flexibility, this client has referred six more similar cases to me. Now, imagine if I hadn’t given him a quote after our initial consultation. I would have lost seven clients.