Edmund Greene is a 14 year legal professional and a successful entrepreneur. He owned and successfully sold his boutique insurance business to a $70 million revenue company by negotiating directly with their CEO. As a former small business owner with clients ranging from the sole proprietor to Fortune 100 companies, Edmund Greene values the need to comprehend complex legal matters and respond to clients’ legal needs promptly and professionally.

Edmund, who goes by “Ed,” has one piece of advice for solo practitioners and entrepreneurs:

“Define yourself first, then focus on your business or solo practice. Until you know yourself - how can you help others? I have myself struggled mightily in my transition from the business world to the solo practice world - primarily due to “defining myself as a solo practitioner.” In the business world I was singularly focused. I provided the best legal/insurance risk management advice to commercial real estate transactions that had environmental risk associated with the financing of the property. I knew the stakeholders and how to meet each of their varying needs - some of which were highly complex - ’securitizing a contaminated property.’ Today, after a year plus of solo practice, I am finally understanding my own practice as a solo practitioner. Now I can truly be helpful to others. Part of this ‘process’ has been the idea of not being afraid to try and fail. One of my clients is selling a complex software/web based application in an area that has growing needs - but his customers don’t even know it yet! Tough sell. I have seen him try and fail at his approach to gaining customers. Now we see traction due to a different approach to clients. Given his willingness to try and fail and learn from his mistakes and redirect his efforts, cash flow is starting to increase.”

You can contact Ed for your legal needs at:
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Law Office of Edmund A. Greene
P.O. Box 3377
Beverly MA 01915
EMAIL: edgreene@edgreenelaw.com
CALL: (978) 998-4613
BLOG: http://edgreenelaw.com/blog/
SERVICES: http://edgreenelaw.com/services.html

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